About · the long version
Founded in Srinagar in 2014 with a single bet: that the world's livestock sector could be weaned off in-feed antibiotics if the alternatives were honestly engineered, openly trialled, and built for the geographies that need them most. Eight commercialised products and eight export countries later, the bet is starting to pay.
01 · Mission
Half of all antibiotics produced on Earth go into livestock. The cost shows up a decade later in human hospitals, in resistant infections, and in regulatory bans that arrive faster than the industry can adapt to them.
Truevet exists to make that adaptation easy — to replace antibiotic growth promoters with phytogenic alternatives that actually outperform them in feed conversion, mortality and disease resilience, and to do it in the geographies the European incumbents have never seriously cared about.
Cleaner meat. Cleaner milk. Cleaner science.
02 · The hybrid model
Truevet keeps R&D, formulation and quality fully in-house, and outsources pre-clinical testing, clinical trials and contract manufacturing to specialised partners. The result is a development cycle that runs at a fraction of the cost — and a fraction of the time — of a vertically integrated competitor.
03 · Journey
Truevet Animal Nutrition Pvt. Ltd. is incorporated. Mission from day one: build evidence-led phytogenic alternatives to in-feed antibiotics.
First lab in Srinagar — India's high-altitude botanical belt. The company commits to exclusively phytogenic, evidence-led product development.
Bootstrapped to break-even and beyond, with no external capital. The hybrid asset-light model — in-house R&D, outsourced manufacturing — proves out.
Truevet ships its first commercial volume to a foreign distributor. The international growth chapter begins.
Exclusive distribution channels established across five countries. Trial data starts to flow back from real production farms.
PhytoX, Salixivet, Truecoc Forte, MycoGuard, ImmuBloom, EcoGrazia, Althiavet DS and Astragvet — all in market, all earning revenue.
Truevet builds its own digital operations platform — Marboot — to streamline distributor onboarding, ordering, and quality documentation.
₹25 Cr raise to scale operations across SEA, MENA, Africa and LatAm; expand the product pipeline; and complete the next-gen partner platform.
04 · Founders
Founder & CEO
Veterinary surgeon turned founder. Built Truevet from a Srinagar lab into a profitable phytogenic exporter shipping to eight countries — without venture capital — and now leading the Series A. Drives the company's evidence-led, partner-first thesis.
Co-founder & COO
Runs manufacturing, quality and supply for Truevet's hybrid asset-light model. Fifteen years coordinating production with contract manufacturers across India, building the QMS that lets Truevet ship registration-grade product to eight countries.
Chief Scientific Officer
Green-chemistry scientist trained at IIT Bombay and the University of Texas. Heads R&D — botanical standardisation, formulation, and the AI-assisted molecule discovery work that compresses Truevet's development cycles to months instead of years.
05 · Quality & compliance
Truevet manufactures and exports against international quality and food-safety standards. Every product ships with batch-level documentation that meets the regulatory bar in our partner countries.
And actively expanding. If you import or distribute animal-health products in SEA, MENA, Africa or LatAm, we should talk.
